Websites that compile real estate postings make it easy on you. Just send them your information and they will put you online. The only problem is, you are losing control of your message and you could be driving off the very prospects who want your property.
When people look for a home or a serious real estate investment, they want the highest quality information they can find. For these prospects, real estate represents more than just another purchase. It can mean a refuge and a reflection of the innermost self of the purchaser. If you are serious about realizing the full value of your real estate investment, you cannot afford to let third party websites like Zillow or Trulia control the image and information related to your properties.
A brand is a promise, and this is especially true of real estate companies where your reputation affects the perceived quality of the property. A positive, quality reputation can translate into thousands of dollars in valuation of a property's essential worth.
Unfortunately, when your property is just one of thousands on a real estate aggregator site, the site sets limits on the quality of your display in the interest of uniformity. That means you are no longer in control of your brand statement at that point. In fact, it is in their best interest of the site that you do NOT stand out.
When you commit to building your brand identity with a property showcase website, there is no limit to the new markets you will be able to reach through concentrated marketing campaigns. Cisco Systems recently released a report that mobile internet use is surging with a growth rate of 66 percent every year for at least the next five years. This means that you can create your property showcase as a mobile website that reaches property hunters on the go as they are actively seeking real estate.
Deliver the salient qualities of your property to the palm of their hands and you will capture a new breed of prospects. These property buyers are prepared, dedicated and willing to spend more for what they want in the world.
Allow your properties and agents to go where the clients are. That's the real power behind a property showcase website. Taking control of your message and bringing it to the clients who can make the most of your property.
When people look for a home or a serious real estate investment, they want the highest quality information they can find. For these prospects, real estate represents more than just another purchase. It can mean a refuge and a reflection of the innermost self of the purchaser. If you are serious about realizing the full value of your real estate investment, you cannot afford to let third party websites like Zillow or Trulia control the image and information related to your properties.
A brand is a promise, and this is especially true of real estate companies where your reputation affects the perceived quality of the property. A positive, quality reputation can translate into thousands of dollars in valuation of a property's essential worth.
Unfortunately, when your property is just one of thousands on a real estate aggregator site, the site sets limits on the quality of your display in the interest of uniformity. That means you are no longer in control of your brand statement at that point. In fact, it is in their best interest of the site that you do NOT stand out.
When you commit to building your brand identity with a property showcase website, there is no limit to the new markets you will be able to reach through concentrated marketing campaigns. Cisco Systems recently released a report that mobile internet use is surging with a growth rate of 66 percent every year for at least the next five years. This means that you can create your property showcase as a mobile website that reaches property hunters on the go as they are actively seeking real estate.
Deliver the salient qualities of your property to the palm of their hands and you will capture a new breed of prospects. These property buyers are prepared, dedicated and willing to spend more for what they want in the world.
Allow your properties and agents to go where the clients are. That's the real power behind a property showcase website. Taking control of your message and bringing it to the clients who can make the most of your property.